As part of the Smoke & Mirrors Project, Tobacco Free Futures, is running an event in Cheshire and Merseyside for young people to highlight how tobacco companies deliberately target their products at young people using a range of techniques.
The event will give young people an opportunity to find out more about our anti-industry youth programme, Smoke & Mirrors, explore tobacco industry tactics such as branding and marketing and hear examples of work we’re involved with, including plain packaging and smoking in the entertainment media. We are offering 18 places to young people aged 13-18 from Cheshire and Merseyside.
During the morning session the young people will take part in a series of mini workshops to develop their knowledge and encourage them to look at the tobacco industry in a new light. In the afternoon they’ll get to take part in media training, which will be delivered by a trained journalist, who will aim to equip the young people with the skills and confidence to take part in media opportunities if students decide they would like to work with us again.
Vox pops and photography will be captured throughout the day so that we can develop media stories and help to generate positive PR for your youth group/organisation.
We are confident that young people will enjoy the day, gain powerful new knowledge and most importantly develop a better understanding of how the tobacco industry targets and manipulates young people to smoke.
You do not need any prior knowledge of the subject to attend, and we welcome both smokers and non-smokers.
Background to Smoke & Mirrors - See Through the Illusion
The Smoke & Mirrors project was launched in 2009 to engage young people in an anti-industry approach to tobacco and smoking, by encouraging them to learn about and investigate the tobacco industry. The project pioneered the anti-industry approach in the UK, by raising the issues of tobacco use and smoking with young people in a stimulating way through the use of a film competition, campaigning weekend and the extensive use of social media. Alongside these aspects is a specialist resource pack appropriate for use in schools, informal education and youth settings which bring the issues to life in creative ways to capture young people’s imaginations. We understand from our research that on-going support and updated resources are of importance to deliverers so full professional support is available through the website www.seethroughtheillusion.co.uk
This is a free event but places are limited and we want to ensure a spread of young people from across Cheshire and Merseyside, so we may not be able to guarantee every young person a place.
Further Information and how to secure a place
If you are a young person who would like to attend or you work with young people who would like to attend please apply for places by contacting Amy Rowe on 0161 238 6387 / or email firstname.lastname@example.org. Please also contact us if you would like further information or details.